18+ UK only Once purchased customers will be able to receive the reduced price for the initial contract term (either 12 or 24-months depending on the chosen plan) after which time the price will revert to the standard pricing on a monthly rolling basis. The offer will be live from 06/09/2025 00:00 to 31/03/2026 23:59 This offer cannot be used in conjunction with any other offer and is limited to one use per customer. Standard ASDA Mobile Terms & Conditions apply. If you cancel your contract before the end of the initial term, termination may be subject to payment of an Early Termination Charge in accordance with Asda Mobile’s cancellation and termination policy.